Marketing Specialist

Marlin Technologies, Inc. located in Menomonee Falls and Horicon Wisconsin, is currently looking for an enthusiastic Marketing Specialist to oversee all our current marketing activities as well as new initiatives. Our main objectives are brand awareness along with customer engagement and lead generation to help current and prospective customers through the top and middle of our sales funnel. The ideal candidate will be passionate about marketing, willing to learn, provide ideas and get projects done. We would like someone who has experience with social media (particularly LinkedIn), can tell a great story, and enjoys interacting with others. You will mostly be “doing” marketing tasks and handling projects.

Job Description:

Summary

Under the direction of the Director of Sales & Marketing, main emphasis is on the creation, management, and analysis of product support materials, content generation, email campaigns, social media (to include Linked In) and website content. This individual will be a hands-on creator (capable in the Adobe Suite) of marketing and product support materials. Familiarity with WordPress and experience directing outside marketing agencies is a plus.

Essential Duties and Responsibilities

This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.

1. Implement marketing and promotional campaigns by assembling and analyzing sales/market data to drive lead generation.
2. Manage connections between CRM system and Mailchimp.
3. Manage customer email lists based on defined audiences, plans campaign journeys, and tracks goal objectives to report ROI.
4. Create and manage a content calendar, including emails, newsletters, digital ads, and social media.
5. Use SEO best practices to review and edit website content to maintain discoverability, reinforce keyword searchability, and build up domain authority.
6. Supports sales and leadership team by summarizing and reporting on campaign performance and return on marketing efforts.
7. Research competitive products/services by identifying and evaluating product characteristics, market share, and advertising.
8. Direct IBEX tradeshow exhibition by coordinating exhibition requirements; establishing contacts; developing schedules; leading pre/post-show communications.
9. Work with sales team to identify additional contact people at targeted accounts.
10. Maintain current industry understanding by participating in educational opportunities, reading trade publications, and attending informative webinars.
11. Stories, Communication, Messaging
12. Complete special projects as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Email/marketing campaign management
• Technical content creation
• Strong written and verbal communication skills: in particular you need to be a good writer!
• Eagerness to learn the electronics business and industries we serve.
• Expertise with Adobe InDesign, Illustrator, Photoshop, and Acrobat is necessary.
• Microsoft Office (Word, Excel, PowerPoint) capable
• Experience with any B2B CRM platform (ours is awesome!)
• Highly organized and collaborative
• Ability for very occasional travel within the US, 1-3 days at a time.
• Strong analytical and critical thinking skills
• 1-3 years of experience

Education and/or Experience

Bachelor’s degree (B.A. or B.S.) from four-year College or university; or minimum 1-3 years related experience and/or training; or equivalent combination of education and experience.

Computer Skills

To perform this job successfully, an individual must have knowledge of above referenced software, Word Processing software; Spreadsheet software; Design/Graphics software; and Database software. May be required to set up audiovisual and/or telecommunications equipment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Specific vision abilities required by this job include Close vision, Distance vision and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and reach with hands and arms; and talk and hear. The employee is frequently required to walk. The employee is occasionally required to stand.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee commonly works in an office environment where the noise level is usually quiet and may occasionally be on the production floor where the noise level is moderate. While performing the duties of this job, the employee may occasionally perform work/job related travel by automobile or airline. Position can be on site at either location, with the option of hybrid once training is completed